About the BrainFu Founder

I built the dojo.
You're welcome.

Matt Mahalo, founder of BrainFu

Hi. I'm Matt — the founder and maker at BrainFu. I built this for the same reason I build everything: I needed it and couldn't find it.

My brain's the kind that runs hot, forgets what it was doing mid-sentence, and treats a five-item to-do list like a dragon. For years I thought that was a flaw to fix. Turns out it's a setting — and once you learn the shortcuts, the whole game gets easier.

BrainFu is where I put those shortcuts. Tools built to be stupidly simple, brutally honest about what they do, and priced so anyone can try. No 12-week programs, no gurus, no "just journal more". Just the weapons I wish somebody had handed me ten years ago.

When I'm not making tools here I paint, write songs as Sailor Bay, wrote The Journey Back to Bliss for anyone wading through depression, and build other creative projects like BlissList through my studio LittleHelp. Different mediums, same obsession — make things that actually work for the brains that need them most.

That's the thread. BrainFu isn't a business I'm running — it's the sharpest thing I make — and the one I use every day.

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